I mean, it might also be Monster Cables, but Monster Energy is still doing it :).

https://www.worldtrademarkreview.com/article/monster-energy-... https://techraptor.net/gaming/news/gods-and-monsters-started... https://www.bbc.com/news/uk-england-berkshire-46369442 https://www.thegamer.com/monster-energy-goes-after-glowstick... https://www.koreaboo.com/news/yg-entertainment-wins-trademar... https://www.gamesradar.com/monster-energy-has-even-gone-afte...

and many more.

Actually I have grabbed a couple of USB-C Monster-branded cables at the hardware store, and they work great as replacement charging cables for my devices (Chromebook and Pixel phoned) for rapid charging at 6 feet rather than 3.