I wish WhatsApp did... hopefully it goes the way of BBM and a more developer friendly platform becomes the norm among normies.
It is always preferable to use WhatsApp to contact a business than calling up.
And unlike Telegram, for a WhatsApp bot you need to apply with a bunch of paperwork. If you're an SMB, you got little chances of ever getting access. They'll tell you to go with their Technology Partners and make a chatbot with these other BigTech companies like Freshworks, etc.