This is an interesting perspective on the concept of "atomization of the individual", which the interview interestingly does not refer to. Both atomization and the "uni-context" arise from the destruction of an individual's local contexts, like family and community, leaving them an individual in a global, maximally-large pool of individuals, the so-called uni-context.
Atomization has clear motivations: increasing the individual consumer base (no, you shouldn't share your car or lawnmower with your block, you need your own), suppressing democracy, and generally making a population more predictable and easy to manage.