I'm trying to think of a small operator that absolutely needs inifinite scroll on their site for their product to "work" and nothing comes to mind.
That said, such a regulation would actually be unconstitutional unless it’s narrowly aimed at real concerns like blocking traffic. Snyder v. Phelps established that you can go protest with signs saying “God Hates F*gs” and yell at people during a military funeral. Believe it or not, sometimes free speech may be distasteful and disruptive.
The virtual world is very different. The audience is willing, there’s no passerby, no blocking traffic. Competing rights go out the window.