It's in the best interest for AI companies to gobble up tokens. I feel like every new release - Fable, etc - is just a way to extract more tokens/money.
What's happening this year, with secrecy and all, is saddening, but expected.
In fact, the one model with great price/performance is Deepseek v4 Flash and I suspect that they are subsidizing it deeply to get access to everyone’s prompts for training. We may find that they raise prices on the next version (v5) after they’ve mined the user data.