Which is really sad, because actually working from first principles is a valid methodology to build efficient products that bypass layers of unnecessary abstraction.
The term itself seems to have lost its real meaning however.
on the other hand, you start distinguishing the pipe from the image of a "the pipe".
I skimmed the article after I realized that I was being negative. It has some nice explanations so my comment wasn't about the content but just about the wording of the title. :D