One example does not warrant a generalization like this. I'm assuming you see a lot of Indians neglecting usability- do you mind providing me with some other examples? Counter examples include: Naveen from Foursquare, Sachin Agarwal of Posterous.
Even sites like Redbus/FK were not great when they went live for the first time. Over time they whipped up better usability.
And those examples are fairly successful enterprises despite having bad usability. Most other startups with bad usability would have obviously shutdown and unavailable to quote here.
Like @linvin commented somewhere here, Qyuki will be an interesting case study to see if content wins over usability.