We wrote [1] really briefly on that exact problem, which was one we faced. I'd like to expand on this, because I think you are 100% right. Launching is only half the battle.
[1] https://zapier.com/blog/2012/04/05/finding-early-customers-w...
[1] https://zapier.com/blog/2012/04/05/finding-early-customers-w...
We've also had some success with content strategy (blogging, guest blogging etc), but that was really time consuming and more stressful than writing software. Only the committed will prevail in that. Or cheating (like hiring university english students to write articles for you)
Long tail is hit/miss in my opinion. I use adplanning software all the time, and it really is a hit or miss
Can anyone recommend a good landing page generator for someone who isn't a front end developer? A site where I can quickly generate high quality landing pages. My attempts to find a (free) service in the past were surprisingly futile: I figured there'd be a ton of them out there for the internet marketing crowd.
I've deployed Landerous on 4/6 of my projects so far.