They've discovered it's a good marketing strategy. Whenever there's an outage, or a new launch, there's often a reset with it, which helps keep people engaged with OAI / Tibo and reduces churn.

They've also introduced banked resets, which are really clever. If you have a $200/month plan and three banked resets, you're not churning because you will overweight giving up those resets (loss aversion theory).