There was an excellent post about this a while ago, where a developer reported much better treatment from users after charging a token fee for their app.
As a final thought, maybe Google is catching on to the 'charge what something is worth, not what it costs you' way of thinking. Hosted email solutions for enterprise aren't free, and it seems like Google has realized the real value of their product. Also, ~$4/seat/month is pretty well in line with this kind of SaaS offering.