Agreed. I set up my nexus 4 with a $30/month plan that has 100 min of voice, unlimited texts, and 5GB of data at non-lte 4g speed (throttled after that). I can't understand why you would opt into a binding contract at a higher price with a lower data cap. I'm betting that their new no-contract, no-subsidy model will work out well for them especially as the upfront prices of android phones drop.