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If I had to summarise Google’s effort it would be: stay close but let the others burn themselves out. Position for the long game until you see something worth betting the company on.

Apple similar, without the “stay close” bit.

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This is 1000% not their (Google's) aim. The position they are in is due much more to their organisational laziness and incompetence than it is any grand strategy.

This is the correct take.

It's an unbelievable failure.

That might just be how it will turn out, but not because it's Google's strategy. They are just too big to fail.

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