SPF is like this. SPF 30 allows 1/30th (3%) of the UV through it, blocking 29/30ths (97%). SPF 50 (2%) allows 1/50th, blocking 49/50ths (98%). Using the denominator, in this case, expressed the efficacy much more intuitively.
Comparing SPF 30 vs 50 better expresses the increase in efficacy than 97% vs 98% does.
One could also express it as the amount that passes the filter but it is Sun _Protection_ Factor not Sun _Transparency_ Factor.