For most users however, side channel resistance is a very important property that shouldn't be considered an optional after-thought. If standards bodies made it mandatory to consider side channel resistance when standardising cryptography schemes, the choice of what scheme(s) to standardise could look quite different, and thus general use of cryptography would have improved security by default. If some types of users don't care about side channel resistance, then great, make use of non-side-channel-resistant cryptography optional for them to use. Don't standardise it the other way around.
For example:
FIPS 186-5 sB.1 states: "Other (constant time) algorithms that produce an equivalent result may be used."[1]
NIST SP 800-186 sE.4 states: "If one is concerned about side-channel leakage, one should compute the inverse using a constant-time algorithm."[2]
RFC 8032 s8.1 states: "Note that the example implementations in this document do not attempt to be side-channel silent."[3]
A better standard may, for example, _require_ [4] be implemented in order for an implementation to claim conformance with the standard. Not as an optional after-thought. If there are users wanting to trade off side channel resistance for performance gains, then write a new standard to that effect and remove the requirement to implement [4].
A better standardisation process may, for example, only accept candidate algorithms _if_ they are side channel resistant. This opens up the standard to as many use cases as possible. No cutting corners to pretend performance is better for one implementation because it trades off side channel resistance for performance, and no pretending side channel sensitive use cases don't exist.
[1] https://nvlpubs.nist.gov/nistpubs/FIPS/NIST.FIPS.186-5.pdf
[2] https://nvlpubs.nist.gov/nistpubs/SpecialPublications/NIST.S...
[3] https://www.rfc-editor.org/info/rfc8032/#section-8.1
[4] https://en.wikipedia.org/wiki/Elliptic_curve_point_multiplic...