This influencer nonsense described here is gross and fake compared to that. What would a genuine, face-to-face advertising campaign look like nowadays?
Honestly the Tupperware parties weren't great for the company either; while it kept an exclusivity to the brand it also severely limited their client base. You had to know someone who hosted them, or knew someone who knew them. Then they had to take time away from things they have or want to do to go be advertised to. They ended up social when they started because you invited your friends and neighbours, but after you exhausted them you're just a door to door salesperson.
I think "talking face to face" was still squarely in the comfort zone back then, so I doubt there was so much positive impact from those parties.
> What would a genuine, face-to-face advertising campaign look like nowadays?
There is none, that sentence is a contradiction.
whereas decent | good product - means well thought ads, with either one aim to increase brand awareness or with a particular call to action.
& this is why decent brands are migrating from search | social ads to retail or ctv & other native ad platforms.