Youtube launched 1 year and 8 months before being acquired by google.... It's largely semantics to say that what Youtube is today, isn't a direct result of Google's ownership for nearly 20 years now....
I don't think it was distinct enough from the Google culture like Android was at the start of the acquisition but it seems they had leeway to do their own thing.
- ads every now and then
- addictive shorts no one needs
- suggested videos nobody asked for
- geo ban of videos