Both spectrums are hard. Solving last mile is really really hard, but if you do that's a huge moat (aka Amazon). If you avoid last mile, you best deliver value in some other way, which Costco does by giving you more per dollar than anyone else.
Could you just place 3 different orders to 3 different vendors? Sure.
Could you just drive to the grocery for 2 bananas and then to Costco for the big discounted paper wipes? Sure.
But likely you will not. Which is why Amazon pulls a Trillion in revenue.
So since I'm 100% definitely going to the grocery store for produce, at minimum, this whole concept fails. May as well pick up the ziploc bags and paper towels as well while I'm there.
Passing this task off to someone who's essentially the lowest bidder and doesn't care about picking acceptable quality goods, in my repeated experience, does not work. They pick unusable goods, wasting my time and money.
I've had to be taught this lesson an embarrassing number of times before it really sunk in, but it finally did. I'll not that this applies getting delivery from local stores. Grocery pickers are simply not aligned with your interests.
I’m not so sure their retail piece is the part that’s making them big money.
Retail has famously razor thin margins.
But their cash flow came in handy when AWS needed 300B in cash for gpus. Nobody could lend them that amount.
My point wasn’t that they don’t do a lot of volume; it’s that their retail business is not what’s driving their profit, and I don’t believe it’s growing.
I wouldn’t be surprised (though have not looked) if DoorDash (with DashMart), Uber Eats (which does more than just food), and Instacart have eaten significantly into Amazon’s revenue by solving the “get it to me” problem even faster.
If you do 2 deliveries per hour (like Uber Eats / door dash), you pay essentially $5/order (assuming a super low us wage of $10/hour and no equipment cost/ gas).
So no in the US, Amazon is not threatened by such delivery services.
Now if you go to China, the equation flips. Which is why Amazon failed completely.
The only order I did for temu, everything arrived completely DOA
Return policy is also pain free. You can pretty much return anything you don't like. Just take it back.
They used to have amazingly generous return policy for electronics. Since some people abused it, bit tighter now.
For me, Costco has good prices, an excellent return policy, and reliably excellent quality. I don't need 15 choices of peanut butter, just a few (smooth and chunky, natural and sugary) good ones.
I also appreciate that Costco employees are always busy, but they seem positive and friendly. Most Costcos I go to, I look for the board that highlights long-term employees. The one nearest me has 8-10 people who have been there for 30 years or longer.
As the article said, Costco pays higher hourly wages than most other people. They also provide extended health benefits (in Canada, so basic health is already covered), paid sick days, paid vacation days (one woman I talked to had been working there for 25 years and had six weeks of annual vacation!), and more.