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Depends what kind of market you are going after. Mass market for end users, sure, your argument applies. But there are lots of other types too.

> Enterprise sales isn’t about ovens.

The handshake comes first. The requirements come later.

Which is why income inequality is so insidious. The more successful your rich people are the less effective they become.

This may apply to B2C firms, but B2B firms are more likely to be run by people similar to them.