The fact that someone like Sony can’t negotiate a contract that provides perpetual re-download rights to customers is embarrassing. I doubt that would have cost any money. No movie studio would have objected to the idea that the original buyer gets to keep the non-transferable media forever.
I guess they just didn’t think of it? What law school did these Sony lawyers go to, anyway?
Does Sony just not even care about their brand image at all? This was entirely avoidable.