The football World Cup 2026 is being broadcast in 1080p with washed out colors. Yet every shop was advertising 4K OLED for the best experience of watching the matches.
I do agree its insane to me we're still not at 4K coverage for world major level sporting events.
It feels misleading to advertise a 4K OLED as the best viewing experience with such a poor source signal.
This actually made me look up some of the specs related to the feeds. Quite an interesting read. They apparently are delivering the main feeds in 2160p.
https://www.iseurope.org/news/fifa-world-cup-2026-broadcast-...
https://www.1001tvs.com/2026-fifa-world-cup-4k-hdr-broadcast...