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> most consumers pick Windows because PCs cost less than Macs

And that's why the MacBook Neo exists now. Apple is coming for the lower-end market.

At that point the only thing keeping people on Windows is software lock-in. Which Valve is in the process of working towards dismantling for gaming at least.

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With the new Neo prices, they're more coming for the lower-end of the midrange market. The low-end market was half the price the Neo was before the price went up.

Google has gone after the low-end market through ChromeOS and has actually been very succesful at it. Sure, the $200 pieces of crap can't really do anything more than play a video and maybe type into a document at the same time, but that's better than what the Windows alternative offered for many years.

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