Tokenmaxxing was never a thing to begin with. Just because a few companies did it doesn't mean it was a widespread phenomenon.
Anecdote, I thought so too until the company I work just instated this where you have spend from 35-60K within 6 months. Insanity
In my current company nobody forces you to use more tokens, but you're encouraged to write a 300 lines markdown skill.md which takes 8 minutes and costs 5 bucks to execute. That, instead of writing a 200 lines bash script doing all the same thing, but in a deterministic fashion, completing in under 5 seconds and costing 0 if you're not careful with rounding.
This is purely for coding and analogues.