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Is 4K even relevant at a typical couch distance from the TV/monitor? Besides, 4K content can also be found elsewhere, it does not have to be streamed, and the viewing experience is probably better when it is not.

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Yes the difference is noticeable.

Especially, that Netflix 4k seems to be on par with blue ray 1080p.

Why is the image quality on Netflix so bad? Do people really not care about not having 4k when paying for the most expensive tier of the most expensive streaming service?

Consumers consume. Most of those who pay for Netflix Premium don't even know what they are paying for. They believe Netflix that says it's better quality, of convince themselves that they're going to use off-line features on flights.

I’ve never once given a second thought to declining the “opportunity” to upgrade to Netflix 4k - nothing I want to watch requires that kind of quality because none of that content is necessary to begin with. We’ve been considering axing some subscriptions and Netflix is on the top of the list already - I can get my baking show from the highs seas and stranger things is done

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