“Hype Cycle” is a Gartner term of art, which they use to describe the way waves of technological innovation penetrate the business world:

https://www.gartner.com/en/research/methodologies/gartner-hy...

The idea is there’s a rush of irrational exuberance when an “innovation trigger” makes a new toy looks promising, and everybody rushes to use it for everything, regardless of whether its suitability-for-purpose is proven. Inevitably many of those pioneers find that it’s not good for their particular problems after all; usage reaches a “peak of inflated expectations,” and crashes into a “trough of disillusionment.”

Then the tech enters a quieter and more gradual “slope of enlightenment” as people work out use cases where the tech actually adds value; then adoption reaches a “plateau of productivity.”

Worth a glance at the way they map this to prior waves of technological exuberance.