But (at least in my experience), that made for a worse product than having factory installation and QA. I bought a brand-new car from a Scion dealer in 2005 and indicated I wanted to add keyless entry. I paid the dealer, they did the install, and I left ... with a car that would intermittently fail to lock some doors with the key fob. I realized shortly thereafter that the dealer had installed an aftermarket system to save money rather than the offical Scion keyless entry system. I complained and eventually got them to install the right system, but jeez, that did not enhance my experience compared to just finding a car that was built in a factory with the options I wanted.
I'm not saying the modular Slate pickup isn't cool. I'm kind of tempted by it. But I wouldn't be surprised if people find themselves with leaky roofs, electrical gremlins and random squeaks and rattles compared to if they just bought some other truck/SUV and left it alone.
Most people who buy a car would never be bothered to "tweak" it later, upgrade, add stuff. Modularity also constrains the design and could add some reliability issues.
The biggest benefit would be home repairability so I think that's a big driver for why other manufacturers don't do it. EVs already require less maintenance so that's lost revenue.
P.S. Looking at the options on the site, other than the body style everything else is just as easy to have on any other car. Most of the customization is purely esthetic (wraps, decals, rim options, light plates) and even the practical options like light bars or roof racks are common in the OEM world for any classic brand.
If the customization can be done after the fact it lowers the risk of buying.
Makes sense to me.
Want an open air 5 seater in the summer and an enclosed pickup the rest of the year, except for November when you really want an SUV? Sure, no problem.
But car batteries, brake pads, tire pressure sensors are all becoming increasingly software-locked in. We're lacking open standards for this stuff.
I can charge it at home. The tire discounters by me charges $15 for a rotation if they didn't sell you the tires, and they do the inspection to see if there's anything they can sell you.
It's less that the oil change costs that much and more that they don't want you to show up with a car they've never seen for an oil change when they can make more doing other work in that bay. So it's priced to keep people out rather than to draw people in.