You see these protein bars and some of them basically have a full days worth of the stuff and that is before your other meals come in.
There is the YouTube channel 'Subway takes' where people have about a minute to argue a point of view, usually very funny takes as well. There was one that was 'The Protein fad is basically an eating disorder for men', they aren't far off the mark with that.
This is such a bad take.
The current protein fad isn't being driven by men. Bros have been hyping protein and keto for over a decade.
The current "put protein in everything" fad was driven by women's social media, especially mom influencers. You're seeing the explosion in products women are more likely to shop for.
My wife started buying protein products after getting a flood of Reels talking up its benefits for children and women's health.
I don't know, USADA is about as conservative as it gets and they certainly recommend a shitload of protein for for individuals trying to maximize muscle protein synthesis https://www.usada.org/spirit-of-sport/when-consume-protein-m...
>You see these protein bars and some of them basically have a full days worth of the stuff and that is before your other meals come in.
For a 100kg man that would be like 220 grams of protein, must be one big protein bar.
OTOH, at least your username fits ;)