He was hoping for a lot more. The previous attempt, he made over $100k, but had a $500k goal. He expected a lot more than $50k this time, not to miss the goal.
He really has been working on this game forever, and will probably make another go at it eventually.
He's a friend of mine, though I haven't spoken with him since yesterday before the KickStarter ended. If only he'd called, I would have put in the money myself, but I am led to believe that it wasn't that close until the last seconds. Asking a friend to put in $28 is easy; $828 is a bit more of a stretch.