You also get relative too though.

If you ask for $5000. Chances are you're going to get closer to that, than $50,000. If you ask for $500,000. Chances are you're going to get higher than the $5,000.

Plenty of people have gone for the big dollars. http://www.kickstarter.com/projects/obsidian/project-eternit... Granted it's Obsidian, but people still blew it out the water.