You won't convince me that this title doesn't belong to Activision Blizzard.
Blizzard on the other end hasn't made anything that was not nostalgia farming for a decade. And besides Overwatch you have nothing new in this century. That's a lot for a company that's barely 30 years old…
The second last time Blizzard launched a new franchise, Mulan had just been released…
From what I read about blizzard it seemed like Activision wanted them to treat wow like cod
That's 10% of the life of the company. And they are just the most striking success of the last decades. Many other movies were made in the meantime. Obviously we cannot expect every attempt to become a generational franchise.
> From what I read about blizzard it seemed like Activision wanted them to treat wow like cod
Activision merged with Blizzard in 2008. At that point the last original game from Blizzard was already 10 years old. Blizzard has been milking its three franchises for the entire 21th century.
They risk alienating fans (and, often, do so-alienate them) way too often to put them in this category, I think, and specifically for the reason of having failed to play it safe and target nostalgia.