But not even. At least in the domain I work in, there is virtually no interest of engaging with these NSF programs. Regardless of what's put in writing in the calls for applicants, there's still a significant prejudice that NSF - by being a part of the government - will be slow and ineffective at administering awards, and therefore it's a waste of time for any agile, fast-moving company.
On the flip-side, my academic colleagues are tearing out their hair trying to get some - any - funding to support their labs. I'm completely inundated with request from colleagues to provide an LOI or some other evidence that our company is interested in working with their lab on something. But that's even _less_ attractive for many private companies!