According to his LinkedIn profile, Gregory Moon is an MD. I couldn't see Yashar Behzadi's LinkedIn profile, but he's listed under "Electrical/Electronic Manufacturing," which is a bit reassuring. Still, I want to see evidence of a real prototype.
Regarding the 30FPS, I've seen demos of e-ink running at high refresh rates (don't know what FPS), but was told that the hit on the battery is too high. Hence why the Kindle rarely refreshes.
I'm willing to let them cheat a bit on the static refresh rate in the demo, but the fact that they're showing animated UI effects like zooms and fades is a little worrisome, unless they have access to next-gen eInk that I don't know about.
[1]http://www.kickstarter.com/projects/597507018/pebble-e-paper... [2] http://www.sharpmemorylcd.com/1-26-inch-memory-lcd.html