Is there room for European companies to be the “Hermes of the Internet?” The American web is ad-optimized slop for the masses. Can the europeans provide higher quality experiences for more discerning buyers?

I’m thinking about Tik Tok. When it was Chinese, my feed was stuff I actually wanted to watch. A lot of it was Chinese propaganda, but it was stuff that was pleasant, like people cooking in Chinese villages. Now it’s just rage bait and engagement farming.