I could see "Bluesky AppView" has similar semantic as Mastodon instance: network, moderation...

The difference is on ATProto, when I get banned, people must switch to another "AppView instance" (could be reusing the same Bluesky AppView stack) to interact with me. I summary, my data is not lock in, but my audience could be.

On the other aspect, Bluesky AppView is only a small part (a microblogging network) of the bigger Atmosphere where we can create different AppViews for different use cases, e.g. publishing (leaflet.pub), code repository (tangled.org). Users can use the same handle and PDS for these AppViews.