That 90% failure percentage is still true. You just have to not die for a grand total of 18 months, and the odds go from 85% to much less.
> An often cited statistic (presumably from the Small Business Administration) is that 90% of businesses fail within the first 12-18 months. ... Fortunately, the stat is a load of crap.
He talks about how the average outcome of widely differing situations isn't useful. The average entrepreneur has less than a high school diploma. If you've graduated highschool than the 90% failure rate already doesn't apply to you.