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Probably marketers in this one. Marketers who know how to access politicians adn get invited to WEF.

The distinction: marketers know how to trick people, lobbyists bribe them.

That's not lobbyism, that's straight corruption. Lobbyism is, at least in theory, about convincing politicians

You would have to be exceptionally naïve to think that a good chunk of the "lobbying" done doesn't involve some sort of exchange of something of value.

In practice it's about bribing them or at least telling them personal gains. Like if you tell a politician he should support the war on Iran because he owns lots of oil stocks and they'll go up.

Marketing is telling a politician this app is the future of EU social chat so you need to be using it.

Its legalized bribes, basically pay to play these days.

Both? But yea, if you see the Advisory Board shown in an image lower in the article, you get the general idea.

Obama making an account on Twitter is a marketers' success. Twitter became popular first, politicians wanted to appear there second.

WSocial just went to politicians directly,it's not known by general public. Good news is, it rarely helps with commercial success

Not lobbyists, bribers.

NGOs are also lobbyists, and of the worse kind.

NGOs are not lobbyists.

Some NGOs lobby/employ lobbyists.

That’s not the same thing.