I'm not going through anything. I just want some dinner.
And to be clear, the only reason they are doing this is strictly transactional. Good friends don't ask you to pay the bill at the end of dinner.
My parents used to go to the same restaurant every Friday night, for many many years. A little chit chat at the register each visit, it doesn't take long before you actually enjoy seeing that person. I began to suspect they continued going just so they had an excuse to see their friends.
You can't engineer these relationships, but you can encourage your staff to be open to a little chit chat. Make sure your team has the time and energy to be friendly. Your team has to be happy, and its needs to show.
I have no problem with the idea that you are going fill your place with good vibes so people actually want to go and hang out there!
My father happened to go back there about 15 years later, randomly on a road trip through Cornwall and thought he'd stop in for a pint for old times' sake. On walking through the door, the barman said "hello Simon, good to see you again, pint of the usual?".
I wonder how many people call in to have a pint at the pub purely because of that barman. I wonder if that pub has survived the cull of British pubs purely because of that barman.
it goes both ways. Good friends aren't expected to be free-loaders.
To "go beyond their expectations" requires understanding what they expected to begin with. They just told you that they want a transaction, not a sales pitch or series of intrusions. Things are considered trivial when they do not fit that person's lifestyle. Doing a whole lot of "yes and", rough personality profiling, or goal guessing isn't going to cut it either.
Many people just want to be left the hell alone. Many people have even shouted from the rooftops they'd pay absurd money to be left the hell alone. I guess nobody wants to make money, nor provide a "true connection".
One valid use of "true" means "genuine", "loyal", and/or "faithful". Thus making the sentence fragment "if you experienced true connection" tantamount to "if you experienced genuine connection."
There are many businesses I frequent where I have a "true connection" with the people representing same, from well-known national chains to sole proprietorships.
Asserting the existence of the "no true Scotsman" fallacy in this context is inapplicable.
Businesses say they're trying to build "connection", but all they care about is getting customers to spend more and remain loyal to them. They don't care about connecting, which is why they will always fail.