My brother and sis, who both went there, love to point out that it is called "The Harvard of the South"
My brother and sis, who both went there, love to point out that it is called "The Harvard of the South"
This next bit may be a bit cynical:
Even if they weren't funded by the coffee industry, however, they would have existential issues. If their whole purpose is to study coffee then I think that there will be a tendency to either promote coffee or to try to strike a balance. The latter is almost as bad as the former.
Maybe I'm wrong. Maybe they would have no problem publishing nothing about negative results if that was what they got, but I would bet against it. If they get a string of negative results (and don't lose their funding), they are going to start looking for studies that have a more potential upside to balance things out.