> Many phone cameras are already quite good.

Of course, you and I know that. But most people just listen to the marketing material.

My mother's most used feature on her phone is the camera.

She asked me about getting a new phone when she has a perfectly working Samsung flagship phone from 3 years ago. The marketing says "The S26 camera is _SOOOO_ much better". But, really, it's exactly the same sensors as the S23.