To --- when in conversation with a nice lady --- nudge the topic towards the mattress, tickling her curiosity to try it out ;)

Price anchoring / gimmicks for lower tiers? The idea is cool enough to reward on its own, but if you can reward it and get stuff, well, that might push a few up a tier.

Get with the program, man, you can't have a startup without tshirts! They usually end up being 90% of the actual products shipped.

Yep, I kinda like the mattress, but even if I'll get one, I don't want hoodies in the package.

"Cuddle More" is a great idea for a t-shirt. Too bad the proposed design looks so industrial.