I've been in many a road trip up, down, and across the Great Plains of the US, where I spend a full day driving only to arrive in a town and geography that looks the exact same as the one I woke up in that morning. Only the signs are different.
I found a strawberry festival and ate enough strawberry things to make myself sick. I found an artists commune and stayed with those weird old hippies for two days..I found a diner with a waitress who was in her 90's and had worked the same job for like 70 years.
We happily spend our vacations just driving around in the middle of the country with no plan.
Drive side roads.
Completely unexpected.