This type of subscription model is a little less annoying, most "normal" people will sign up for the non-subscription rate, and frequent users are already frequent users, so they will be more OK with a subscription.
Speaking personally, I don't see enough movies or do enough ride shares to want to subscribe to AMC or Waymo, but Doordash would make sense. Maybe it's OK for me to pay a higher price for the ~1 time per year I use those other services.