A story was manufactured about arresting a 22 y.o. guy in the Church on Blood in Honour of All Saints for playing Pokemon Go.
The story went hyper-hyped for weeks, with general public sentiment that once such an obscurant retrograde declares such an innocent game so evil, it must be something to absolutely install and play in spite!
And such was the way of the Pokemon Go's viral success in Russia.
(edits for factual precision)