Questionable whether the enterprise market really is the most lucrative. The biggest of big tech all have significant revenue from the consumer market. Compare Apple, Google, Meta, to IBM, Salesforce, ServiceNow.
Meanwhile, OpenAI is spending ludicrous amounts on things like a Sora-TikTok app in order to create a network effect, and failing at it.
Seems pretty obvious to me what the better strategy is.
"My friend hurt my feelings and I don't know how to approach the problem" routed to whatever the default model is.