You don't SEE them on the road, because they look like other F-150s.
You see the cybertruck, because you can't help it.
Meanwhile the F-150 lightning outsold the cybertruck.
In the UK EVs have a green rectangle on the number plate. I personally think this is helping adoption as it changes the mindset of people who have been programmed to think that “nobody wants EVs” - it’s hard to argue with the sheer number of them driving around now that you might otherwise miss since a lot of them just look like the ICE equivalents.
They sold >100,000 of them, including one to me. The F-150 Lightnings are coming off lease and are available used now for a reasonable price.
Honestly, most of the F150s I see on the road in the Pacific Northwest are Lightnings. I just glanced up from my laptop and see one now.