But then two years ago I got a desktop computer with an external mouse again and.... natural scrolling doesn't work for me on a physical wheel. With a trackpad, the metaphor is direct, that the page or document is being moved by the motion of your fingers; but with a wheel, I still want to pull it toward me to scroll down, because that feels like rolling the little wheel along the document, or turning it to advance the document beneath, like a printer finishing a page.
Maybe that's all silly, but for me it's natural scrolling on trackpads and conventional scrolling on mice with scrollwheels.