I do fear for a future were even Firefox ends up caving in. Ladybird browser might be our only hope until something legal comes along to block functionality.
I'm not knocking Mozilla for taking money from Google, it was a smart move. Most users would use Google anyway, so Mozilla pocketing billions by making users preferred search engine the default didn't really hurt anyone. Some of that money should however have gone into a trust or some type of investment so that funding for browser development would be safe if the ad money ever dried up.
Maybe someone at Mozilla knows something I don't, but there doesn't seem to be much planning for the future.
This does not make any sense and there is zero evidence to support it
Firefox's value to Google could be as a source for browser development. As part of the agreement between Google and Mozilla, perhaps Google gets more than just search traffic from Firefox, perhaps it also gets collaboration with Mozilla on software development. There is a history of such collaboration. Google CEO did not want competition from Mozilla on a browser. Chrome was originally written by ex-Mozilla developers using components of Firefox^1
1.
https://web.archive.org/web/20121018180015/https://www.compu...
https://web.archive.org/web/20200805000248/https://blogs.wsj...
Why "ad money"? That's a very uncharitable interpretation and for anyone not aware of the situation it's misleading. They're not paid for ads or by ads, they're paid by Google to continue being a viable alternative to Chrome. Is every Google employee getting "ad money" every month, or a salary?
The payment is more accurately described as a protection tax.
They weren't back then but are now: https://blog.mozilla.org/en/advertising/mozilla-anonym-raisi...
Isn't Google also a cloud giant?
Felt more like their cloud services were more of a side product for when "the cloud" was the trendy buzzword and a way to justify their infrastructure costs. That and keeping a leg in the egg & spoon race.
Too much dependency in Google[0].
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- Directing people to Google Search means Firefox users get exposed to ads
- The money given to Firefox was made selling ads
- Google is an ad company
What I want to say is that calling it "ad money" makes Firefox look bad when it shouldn't.
[0] https://www.theatlantic.com/ideas/archive/2023/09/airlines-b...
As in my reply further below, Q1 2026 you can see Google makes 70% of revenue from Ads, the non-ad money you refer to is only 1/3. But if you look at net income, 85% of the net income from Google comes from Services (including Ads).
The Airlines story is taken out of context and different from Google, Delta for example in the Q1 2026 filing you can see they have a revenue of $15.8bn, of which ticket sales is $10.7bn ! Loyalty program income is just $1bn. However the net income supports the story The Atlantic ran, which just means that out of the $1bn, they are getting more net income from their mileage programs, than income from out of $10.7bn ticket sales, because the operating expense of flying airplane is quite high from fuel, etc.
So on one side, Google has 70% revenue from Ads, and even more % if you count net income. On the other side, Airlines - like Delta - have 70% of their revenue from passenger, but relatively speaking less net income from ticket sales if you consider net income.
You are not comparing the same thing. If you just compare revenue, Airlines cannot be called Banks because they still make 70% of their revenue from passenger ticket sales, just as how Google is an Ad company because their main revenue is 70% ads!
If you compare net income, the airlines story can have an angle, but the Google story doesn't, because their net income from Ads is way higher!
Now everyone comes out of the woodwork with "well akshully" because there's an interpretation where they can plausibly claim "technically I'm right" despite knowing they are sending the wrong message.
Basketball player LeBron James made more money from endorsements than sports, gas stations make more money from selling coffee and food than gas, and fast-food giant McDonald's makes more money from rent than from fast-food. If you called a gas station "a grocery store" you'd be technically right but also practically and pointlessly wrong.
You could say Google has two purposes of funding Firefox:
One is to inject search engine and ad distribution dominance into every known browser.
The other is to prop up Firefox as an alternative browser to avoid monopoly lawsuits.
They're not sponsoring Firefox out of goodness.
Which is why I don't like to be charitable with the interpretation.
The article you link to does!
Wouldn't it be technically no because Google's revenue isn't 100% from ads? They're making almost $120bn from cloud, subscriptions and devices for example. It could be cloud money. And if Google gets ad money so whatever it pays becomes ad money, then it's ad money all the way down.
FYI last fiscal results from Q1 of Alphabet, Google Cloud made $20bn revenue Q1 2026, up from Q4 2025 of $17bn. It's a bit misleading to include "subscriptions, platforms, and devices" in cloud.
Q1 2026 Google's revenue totalled $109bn, of which $77bn is Ads, so 70% of its revenue is Ads. It's common knowledge that Google is an Ads company.
I googled the money they made from cloud, subscriptions, platforms, and devices, then approximated almost $120bn in a year. The precise number mattered less than the fact that it's a ton of it already, enough to cover a lot of payoffs.
> It's a bit misleading to include
I didn't "include in" anything, it was an enumeration of things that aren't ads. "Google makes $Q from X and Y", not from "X included in Y".
You found something that's technically correct (a clear enumeration and addition) to be misleading. I think you now accidentally understand what was my initial objection. A lot of other people in the thread don't because that's how social media works, they go with the prevailing opinion for the sweet sweet likes, or go against it and get squeezed out.
Yes. You can think of it like "blood money".
Because pretty much all their revenue comes from Google.
Donate if you can!
Why would Google destroy the cover they have for keeping control over Chrome and 70% of internet users, just to squeeze a bit more ad revenue from what, 2% of users?
If money gets short, the first thing they would cut would be a browser.
I am absolutely knocking Mozilla for taking Google money.
It would be a shame to lose the Mozilla foundation/Firefox but it wouldn’t be the end of the browser.
My fear is that, let's say Mozilla falls or shrinks considerably. It would take only a few complex but rationalised technologies from Google via chrome for Firefox and it's derivatives to fall behind. It already feels like they are constantly chasing instead of innovating and it wouldn't take much for them to fall behind on even that.
Personally, when they killed of the Servo team, that was a sign of their future. It was the team that was prototyping new web technologies long before they were mainstream ready. A lot of their stuff had been deployed into the main releases to great effect. The huge performance jump when they switched to the Quantum rendering system on version 68+ was a lot of their work. Then a few years back Mozilla just killed it off. It basically said they don't want to consider future technologies they are happy following. I don't see Firefox going away anytime soon but I'm not sure what shape it will be in a decade.
I was also sad to see the servo team shut down and a lot of the Foundation decisions the last few years have caused me to raise an eyebrow, but ultimately I just want what I listed above.
God help us.
Maybe after few another "we are switching from language X to language Y" blogposts.
Mozilla literally advocates for an "online advertising ecosystem"
At present Firefox is designed to send search traffic to Google by default
Mozilla can only see its continued existence through support from advertising. It does not just partner with advertising compaines, it actually acquired an adtech company
Google has a history of "shaking the cushions" by targeting their advertising customers and Chrome. It's reasonable to forsee that they could also target the agreement with Mozilla, i.e., Firefox
https://www.inc.com/minda-zetlin/google-found-a-sneaky-way-t...
https://nypost.com/2023/11/29/business/google-ad-chief-jerry...
Maybe Mozilla breaks its partnership with Google, who knows. But based on a long history of Mozilla advocacy for online ads and working with online advertising companies, it seems 100% committed to online advertising as a "business model" regardless of whether it partners with Google or another "search engine"