Instead of monthly subscription for self driving or heated seat, it would just cost a few cents a minute.
This would be a strong push to try to destroy public transportation everywhere
So oil companies? Moreover car companies do get more money with more car use. More driving means more parts required, more servicing needed (from their dealership network), and cars that need to be replaced sooner. It's not as instantaneous as uber charging your card every time you do a ride, but I don't see how that makes a material difference.
Microsoft handles more verticality.