"Car" is a good example of a label that's pretty strictly agreed to. If someone tells me they've developed a new car and then shows me a motorcycle, it's easy to prove that it's not a car, even though many of its engineering principles and functional components are identical to those in cars.
With consciousness, on the other hand, there doesn't seem to be any motorcycle-equivalent. Essentially everyone I've discussed the issue with (myself included) expects that any mind which runs on similar principles to ours or has similar thoughts to our thoughts is conscious.