Which headline is more truthful? Which is more interesting?
I doubt the latter would make it to the top of HN since it doesn't jive with the startup mythos. Congrats to bemmu, but I doubt he is swimming in vaults full of gold coins. This was simply an aqu-hire.
There is some really good stuff in this article though: "five million page views per day, with Huh predicting that the sites will top two billion page views this year." "I asked Huh about the irony of an Internet company turning to stuffed animals and printed books for revenue." "It gives you a little bit of sense of how hard it is to make money online using advertising,"
We should be talking about that.