What you said is true, but it pertains to how to balance the game once it started, while I was giving a explanation why the game is started in the first place.
> consider what consistently giving away seats for free would do to the remaining paid seats
After all those years it is still fairly niche because few people knew about how it actually works, and it took quite a bit of learning, with dedicated forum [0] existing for decades. It shows even in this thread, and I would rank hn ppl very tech-savvy.
Also the award seats are not given out free, since airlines got paid when they sold miles to banks.
> but definitely not the bulk
Even CNN thinks otherwise: Frequent flyer programs: The most profitable part of the airline industry [1]. If you think about it a bit, this is basically money printing under little oversight. What business can be more profitable than that?
I chose that video because it does explain why and is often quoted to newcomers in the community, hence its view count. I myself have been in this game for a couple years and my family almost travel solely on international award tickets now, so it is not just something heard over the Internet.
[0]: https://en.wikipedia.org/wiki/FlyerTalk
[1]: https://edition.cnn.com/2024/09/08/business/frequent-flyer-p...